Elena lifting
10-Week Online Coaching Programme

Stop
Shrinking.
Start
Building.

For women over 40 who are done with dieting — and ready to get genuinely strong.

You've lost the weight before. You've done the plans, tracked the food, shown up consistently. It worked — for a while. It's time for something that actually lasts.

Join the Waitlist — It's Free + Receive The Strong Woman Starter Kit instantly
13
Years Experience
The Truth Nobody Told You

After 40, the rules change.

"You don't need more discipline. You need the right approach for where you are now."

You've been good at this before. You've lost the weight. Done the plans, tracked the food, shown up to the early morning classes. And it worked — for a while. Then life happened. And slowly, quietly, it crept back.

So you started again. And again. And honestly? You're exhausted by it.

Here's what nobody explained: after 40, your body composition shifts. Your recovery changes. The approach that worked brilliantly at 32 simply doesn't deliver the same results now. That's not a character flaw. That's biology — and it's completely fixable.

You don't need another diet. You need a different approach entirely.

Sound familiar?

If you've said any of these things recently...

01

"I'm doing everything right and nothing is working anymore."

02

"I lose it, then I put it back on. Every. Single. Time."

03

"I walk into the weights room and I have no idea what I'm doing."

04

"Every diet falls apart the moment I have a work dinner or a weekend away."

05

"I don't want to be smaller. I want to feel strong. I just don't know how."

06

"I'm a high achiever in every other area of my life. Why can't I crack this?"

The EAT
10-Week
Programme.

Built specifically for professional women over 40 who want to feel strong, energetic, and completely at home in their body — without giving up the life they've worked hard to build.

No banned foods. No Sunday meal prep hell. No cardio you dread. Just a clear, practical approach that works around your real life — restaurants, travel, wine, weekends and all.

🏋️
Strength Training Programme
Personalised, progressive, and designed for women over 40. You'll know exactly what to do every single session — from warm-up to last rep.
🥗
Nutrition Coaching That Sticks
Including how to track your calories and macros in a way that's practical and flexible. Clear, simple principles that work at home, in restaurants, and on the road.
📞
Weekly 1:1 Check-ins
Real conversation, real accountability, real adjustments based on how your body is responding. Not a tick-box exercise — an actual conversation.
🍷
Social Eating Playbook
Restaurants, work dinners, weekends away. You'll have a clear strategy for all of it — so food stops being something to fear and starts being something to enjoy.
💪
Gym Confidence Coaching
You'll know what to lift, how to progress, and you'll never stand lost in the weights section again. This is where the magic happens.
💬
WhatsApp Support Throughout
Because questions don't wait for your next scheduled call. Direct access to Elena across the full 10 weeks.
Founder Price — First Cohort Only
£397
Or 3 x £149 payment plan available
Join the Waitlist Now
Is This For You?

You're not looking for
another quick fix.
You're done with those.

You're a busy professional woman in your 40s. You're smart, you've tried the plans, and you know what's possible — you've done it before. You're just done with approaches that don't last.

  • You want to feel strong — not just smaller
  • You want to understand your nutrition rather than fear it
  • You want to walk into any gym with a clear plan and total confidence
  • You want to eat at restaurants and not feel like you're undoing everything
  • You want a programme built for your life, not someone else's
  • You're ready to commit — and you want someone equally committed to your results
  • You want the last programme you'll ever need to start
Elena Maykova - EAT Nutrition Fitness
About Elena

Straight answers.
Practical tools.
Real results.

I'm Elena Maykova — personal trainer, nutrition coach, and the person who will tell you exactly what you need to hear, with zero fluff and total warmth.

I've spent 13 years working with women who are smart, driven, and completely done with the wellness industry's vague advice. I coach globally with EY, I understand the pressure and pace of professional life, and I know that for women like you, nothing works unless it fits around a real, full, demanding schedule.

My philosophy is simple: stop shrinking, start building. Let's get to work.

13
Years Experience
EY
Global Partner
100%
Anti-Diet
Real Women. Real Results.
"

I've lost 14kg and I'm getting stronger every single week in the gym.

Sian
Programme client
"

I finally started training — and I've stayed consistent for over 2 years. That's never happened before in my life.

Hilary
Programme client
"

Adding two strength sessions a week has transformed my skiing and tennis. I'm performing better than I have in years.

Jo
Programme client
Join The Waitlist

Ready to stop
starting over?

Join the waitlist for the next intake — spaces are deliberately limited so every client gets the attention they deserve. Sign up today and receive The Strong Woman Starter Kit as a free gift, immediately.

No spam. No hard sell. Just solid information from someone who knows their stuff. Unsubscribe any time.

🔥
You're in!

Check your inbox — The Strong Woman Starter Kit is on its way. You'll also be first to know when the next cohort opens.

Welcome to the team.